The history belonging to the LEGO company begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to start a business advertising his solid wood toys door to door in the town of Billund, Denmark. He referred to as his start up business “Lego” — a combination of two Danish words and phrases, “leg godt, ” which meant “play very well. ”
In 1958, you can actually founder, Godtfred Kristiansen, branded a system meant for coupling the plastic bricks that would after become referred to as PROFANO “Automatic Joining Bricks. inch The invention allowed LEGO to produce more diverse and complicated toys.
After that, LEGO widened its offerings and began to focus on both girls and boys. It released a line of “Minifigures” in the mid-1970s that contained human amounts with posable arms, and in addition marketed rings sets to get young girls.
One more expansion in 1979 saw the creation of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching models featuring the X-wing jet fighter and LINK Fighter.
For the reason that the company grew, it had to increase the ability to create new products quickly and effectively. To this end, it appointed management consultant Jorgen Vig Knudstorp.
He helped the organization cut down on inventory and reduce development time. He encouraged the organization to build relationships with main toy businesses, including Aim for, Wal-Mart and Toys ‘R’ Us.
This individual also created LEGO Suggestions, an online community where fans could put up proposals for new Seglar sets they wanted to discover produced. This allowed LEGO to test view the benefit of new ideas and gain feedback just before committing to these people.
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