A CIO and CTO technology guide to generative AI

In an interview with Nikkei Asia, Meta’s CTO Andrew Bosworth, said the company expects to ship tools to create ads with AI that help a company make different images for different audiences. At launch, the company promises to provide a more advanced product than the test version we saw during the demo. Because the item didn’t previously exist in the game, players won’t physically see an antelope-shaped plush appear. All that happens in the game is the item shows up in the player’s inventory as a default image of a pillow.

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Meta announced today it’s rolling out its first generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text based on their original copy. The launch of the new tools follows the company’s Meta Connect event last week where the social media giant debuted its Quest 3 mixed-reality headset and a host of other generative AI products, including stickers and editing tools, as well as AI-powered smart glasses. A lot of that comes down to the work of Giovanni Zaccariello, Coach’s SVP of global visual experience. Zaccariello has been at Coach for more than 13 years, and his role has since expanded to include both digital and physical experiences, spanning metaverse and gaming appearances, digital products and mixed reality devices, alongside fashion shows and immersive store merchandising.

Many in the luxury industry are curious about phygital NFT products, AI wearables and NFC-chipped merch. Matt Maher, futurist founder of M7 Innovations, an independent research and development firm that demystifies and stress tests innovation for curious luxury executives, is one of those few. We are two or three years away from an AI financial advisor that meets SEC expectations, says Andrew Lo, professor of finance at MIT Sloan School of Management. Existing chatbots are just role players, and their outputs are often too generic and glib; designing them to engage emotionally with users will be key, says Lo. If all this talk didn’t include detail on use cases, measurable business impact and specifics on how banks plan to scale AI, then that’s just AI washing, plain and simple.

Roy joined in 2019, and has led projects spanning sustainability, content and marketing; early on, his work helped attract the attention of Victoria’s Secret, which acquired the company in 2023. You can foun additiona information about ai customer service and artificial intelligence and NLP. Roy has been a particularly savvy adopter of machine learning and generative AI to save time and money, including upskilling employees to enable them to quickly iterate on SEO-informed web copy and more. The brand has created its own large language models for text-based tasks including copywriting, image creation and customer service, among others. Most recently, it brought generative AI into the hands of customers with a tool that allows people to create designs for printing on bras and panties using their own text-based prompts. While this is fun and engaging for customers — they create five designs on average, and many are using generative art for the first time through the Adore Me platform — it also cuts down on waste and informs research on customer desires.

At a time when consumers and creatives are quite distrusting of both AI-created works and NFTs, Silver’s work offers a different, more joyful perspective. Even the Humane AI pin — Maher has tested those products and more, filming the results and sharing them with clients through non-nonsense video recaps, newsletters and presentations. He is often tapped to take things a step further, helping brands dream up and prototype uses for new technologies. CIOs and CTOs will need to become fluent in ethics, humanitarian, and compliance issues to adhere not just to the letter of the law (which will vary by country) but also to the spirit of responsibly managing their business’s reputation.

Whether that will actually get people to use the metaverse is a whole other issue. While other companies like Google and OpenAI might have gained more public attention in specific AI areas, Meta is still a prominent player in AI research and development. Meta’s focus on generative AI and its integration with their products and the metaverse demonstrates their commitment to being at the forefront of AI advancements.

Cost calculations can be particularly complex because the unit economics must account for multiple model and vendor costs, model interactions (where a query might require input from multiple models, each with its own fee), ongoing usage fees, and human oversight costs. CIOs and CTOs should be the antidote to the “death by use case” frenzy that we already see in many companies. They can be most helpful by working with the CEO, CFO, and other business leaders to think through how generative AI challenges existing business models, opens doors to new ones, and creates new sources of value. With a deep understanding of the technical possibilities, the CIO and CTO should identify the most valuable opportunities and issues across the company that can benefit from generative AI—and those that can’t. Businesses could “ask the AI, ‘Make images for my company that work for different audiences.’ And it can save a lot of time and money.”

While new developments, such as efficient model training approaches and lower graphics processing unit (GPU) compute costs over time, are driving costs down, the inherent complexity of the Maker archetype means that few organizations will adopt it in the short term. Instead, most will turn to some combination of Taker, to quickly access a commodity service, and Shaper, to build a proprietary capability on top of foundation models. Additionally, as Meta focuses on developing the metaverse, advertisers must adapt their strategies to effectively engage users in this new virtual space. Embracing AI technology will be crucial for creating immersive and interactive advertising experiences in the metaverse. Shell cut her teeth at Covet Fashion, the OG mobile fashion game, where she helped onboard hundreds of brands, enabling gamers to dress their avatars in swimwear and evening gowns from For Love & Lemons and Badgley Mischka.

Meta To Debut Ad-Creating Generative AI this Year, CTO Says

This enables LLMs to generate natural-language text, performing tasks such as summarization or knowledge extraction. For Meta, this is not the long-term plan since it’s still focused on metaverse creation. In a Facebook post, Zuck explained how the “top-level product group” is exploring ChatGPT-esque texting features in WhatsApp and Messenger and using AI for Instagram filters and “ad formats.” “We just created a new team, the generative AI team, a couple of months ago; they are very busy,” Bosworth said. “It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox.” In an interview with Nikkei Asia, Bosworth said the parent company of Facebook, WhatsApp, and Instagram is prioritizing the development generative AI for advertisers, with plans for the tech to be in use this year.

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From founders to big tech agitators and brand leads, these are the people determining the future of fashion tech. The first among the trio of new features allows an advertiser to customize their creative assets by generating multiple different backgrounds to change the look of their product images. This is similar to the technology that Meta used to create the consumer-facing tool Backdrop, which allows users to change the scene or the background of their image by using prompts.

Expect the Leadership rankings to change when we release the 2024 Evident AI Index next month. Today, a sneak peek into the Evident AI Leadership Report just out this morning. Leadership is one of four pillars of our index of AI maturity in the banking sector. The report shows the various ways banks are building their AI narratives via their external communications. In China, Movio has been utilizing generative AI to craft high-quality clips for marketing, per the US Today News.

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AI significantly reduced costs at fintech lender Klarna, CEO Sebastian Siemiatkowski said on their latest earnings call, letting the company reduce its headcount almost by half as it plans its IPO. TechCrunch states in another report that Meta also shares its plans to “create virtual worlds” through the power of generative artificial intelligence. According to the CTO Andrew Bosworth, the shipment of the tools will happen later this year. Subreddit dedicated to the news and discussions about the creation and use of technology and its surrounding issues. Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community.

The first step is setting up a generative AI platform team whose core focus is developing and maintaining a platform service where approved generative AI models can be provisioned on demand for use by product and application teams. The platform team also defines protocols for how generative AI models integrate with internal systems, enterprise applications, and tools, and also develops and implements standardized approaches to manage risk, such as responsible AI frameworks. Recent advances in integration and orchestration frameworks, such as LangChain and LlamaIndex, have significantly reduced the effort required to connect different generative AI models with other applications and data sources.

With the text variations feature in Meta Ads Manager, the AI can generate up to six different variations of text based on the advertiser’s original copy. These variations can highlight specific keywords and input phrases the advertiser wants to emphasize, and advertisers can edit the generated output or simply choose the best one or ones that fit their goals. During the campaign, Meta can also display different combinations of text to different people to see which ones drive better responses. However, Meta won’t showcase the performance details for each specific text variation, it says, as the reporting is currently based on a single ad.

To protect data privacy, it will be critical to establish and enforce sensitive data tagging protocols, set up data access controls in different domains (such as HR compensation data), add extra protection when data is used externally, and include privacy safeguards. For example, to mitigate access control risk, some organizations have set up a policy-management layer that restricts access by role once a prompt is given to the model. To mitigate risk to intellectual property, CIOs and CTOs should insist that providers of foundation models maintain transparency regarding the IP (data sources, licensing, and ownership rights) of the data sets used. Meta is exploring ways for users to develop AI personas and, as Bosworth shared, creating 3D worlds without programming experience. “In the future, you might be able to just describe the world you want to create and have the large language model generate that world for you. And so it makes things like content creation much more accessible to more people.”

The virtual influencer even debuted a phygital collection in December 2024 that included hoodies and wing-like avatars in augmented reality shoots. Today, Shell is the chief business officer of Brandible Games, which earlier this year launched FashionVerse in collaboration with Tommy Hilfiger’s Hilfiger Ventures. The game leans into AI, designing 3D garments that are tailored to a wide range of sizes, shapes, heights, ethnicities and physical abilities. Players compete to style the best outfits and compile mood boards, with pieces available to collect along the way. “I really believe that video games will be another retail platform in the future,” Tommy Hilfiger told Vogue Business at launch.

The company, which began full-scale AI research in 2013, stands out along with Google in the number of studies published. With a fresh $35M in the bank, French cleantech startup Calyxia has profitability within sight. During the call, Meta also highlighted that despite the $1 billion annual revenue rate, Reels are not generating enough money.

However, it hasn’t stopped him from being an early adopter of practical, useful technologies behind the scenes, pulling in part from his experience at a news personalisation startup and from working at the Financial Times. Kirti Poonia’s journey as an entrepreneur began in 2015 with Okhai, a social enterprise that empowered women in rural areas of Gujarat, India, to enter the marketplace with artisanal products. Today, Okhai collaborates with 30,000 women from various craft clusters, and Poonia sits on its board. She followed this success by partnering with her husband, Prateek Gupte, to launch Relove, a resale technology that allows brands to establish peer-to-peer resale marketplaces on their websites.

When it launched in November 2021, resale was still a relatively nascent concept in India, with the cultural norm being passing down pre-owned goods within families rather than selling them. While much of his work is confidential, he’s on the international advisory board of Chanel, where he has advised on innovation since 2018 across multiple divisions, and on the board for AR and VR company the Glimpse Group. With Snapchat, M7 helped develop projects using its new In-Lens Digital Goods system, which allows in-app upgrades for AR lenses. Most recently, M7 was tapped by MIT’s research-focused Media Lab to provide insights into the challenges facing the world’s top brands and to help develop solutions. Realistically, the platform team will need to work initially on a narrow set of priority use cases, gradually expanding the scope of their work as they build reusable capabilities and learn what works best. Technology leaders should work closely with business leads to evaluate which business cases to fund and support.

But it’s really up to the players to decide if they actually want to work or cause chaos. With AI NPCs as customers and human players being able to say and do almost whatever they want, the possible outcomes should vary widely. AdCreative.ai Version 5 takes it a step further with features designed to make your user experience even better.

It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” Bosworth told the publication. Jam & Tea states that the game is primarily intended to demonstrate the application of the technology as it continues to experiment. Beyond Retail Mage, the company is also developing another game — currently referred to as “Project Emily” internally — which will showcase their broader ambitions, featuring more environments and a sophisticated storyline. “One of the things that’s really exciting about this technology is it allows for open-ended creative expression. Like, I can take a piece of meat and say, what if I put it in the bowl and I make a delicious fish stew?

Blng can convert rough sketches, paintings or text prompts into photorealistic 3D renders of jewellery that can be tweaked with text prompts in seconds. It then converts that render into an on-model image — especially useful for custom jewellery. This spring, it was recognised by LVMH with a Special Innovation Prize for smart use of data, AI and generative AI, leading to luxury brand pilots in the works. That’s a blistering pace for a tech startup founded in 2023, illustrating the immediate practical potential of a complex technology. An old adage in product development and marketing is “go where the customer is”. Kiki World, the brainchild of co-founder Jana Bobosikova, takes that concept much further by directly asking customers to vote on product decisions.

Organizations will use many generative AI models of varying size, complexity, and capability. To generate value, these models need to be able to work both together and with the business’s existing systems or applications. For this reason, building a separate tech stack for generative AI creates more complexities than it solves. As an example, we can look at a consumer querying customer service at a travel company to resolve a booking issue (Exhibit 2). In interacting with the customer, the generative AI model needs to access multiple applications and data sources. Once policies are clearly defined, leaders should communicate them to the business, with the CIO and CTO providing the organization with appropriate access and user-friendly guidelines.

Tech leaders will need to define reference architectures and standard integration patterns for their organization (such as standard API formats and parameters that identify the user and the model invoking the API). But for companies looking to scale the advantages of generative AI as Shapers or Makers, CIOs and CTOs need to upgrade their technology architecture. The prime goal is to integrate generative AI models into internal systems and enterprise applications and to build pipelines to various data sources. Ultimately, it’s the maturity of the business’s enterprise technology architecture that allows it to integrate and scale its generative AI capabilities.

After Apple implemented its App Tracking Transparency feature in 2021, Meta was affected badly. Early last year, the social media company said that this change would cost them meta debut adcreating generative ai cto $10 billion in 2022. While Meta’s metaverse efforts haven’t panned out as expected, it still seems to be pushing on the idea of creating virtual worlds through generative AI.

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The startup’s scrappy team of eight has a lot of work ahead to reach the level of bigger gaming companies. However, taking action now while there is momentum allows the company to adapt and grow as AI models advance. This feature analyzes your ad creatives, providing insights into potential performance, conversion rates, and brand recall. With over 140 data points for each uploaded creative, our in-house AI model ensures accuracy, helping advertisers make informed choices for the most effective outcomes in their campaigns. She also led the development of Louis Vuitton Via, the brand’s major NFT project that bucked Web3 trends in favour of a long-term loyalty play. Notably, the project is still ongoing during a crypto downturn, having successfully token-gated runway products through high-value NFTs.

In addition, Meta says there are more AI features to come, noting it’s working on new ways to generate ad copy to highlight selling points or generative backgrounds with tailored themes. Plus, as it announced at Meta Connect, businesses will be able to use AI for messaging on WhatsApp and Messenger to chat with customers for e-commerce, engagement and support. While metaverse creation is on the company’s long-term plan, generating more ad revenue is probably the need of the hour.

It focuses on the Hugo Boss customer app — used across both brands — and tokens can be used to unlock exclusive products, experiences and offers from both Boss and Hugo; in the future, customers may be able to trade tokens. Because nearly every existing role will be affected by generative AI, a crucial focus should be on upskilling people based on a clear view of what skills are needed by role, proficiency level, and business goals. Training for novices needs to emphasize accelerating their path to become top code reviewers in addition to code generators. Similar to the difference between writing and editing, code review requires a different skill set.

• In March, the Future of Life Institute, a U.S.-based nonprofit, initiated a petition calling for a six-month halt to the technology’s development.
• With AI NPCs as customers and human players being able to say and do almost whatever they want, the possible outcomes should vary widely.
• In February, Zuckerberg announced a new team focusing on AI tools under CPO Chris Cox.
• With the text variations feature in Meta Ads Manager, the AI can generate up to six different variations of text based on the advertiser’s original copy.
• Ive purchased a lot of software in my life, and this is EASILY a top 5 purchase.

However, the more options the advertiser selects to run, the more opportunities they’ll have to improve their ad performance, Meta informs them. Omneky, which presented at TechCrunch Disrupt last year, was using OpenAI’s DALLE-2 and GPT-3 to create campaigns. Movio, which is backed by IDG, Sequoia Capital China and Baidu Ventures, is using generative AI to create marketing videos. In February, Zuckerberg announced a new team focusing on AI tools under CPO Chris Cox. The announcement noted that the company is experimenting with AI-powered chat on WhatsApp and Messenger along with filters for Instagram.

The Gang, which now operates across Lisbon, Stockholm and Kuala Lumpur, creates mini games and interactivity tailored to each brand and has even implemented personalisation of virtual products within Roblox worlds, which brands such as Vans can use to learn about customer likes. It was profitable in its first year of operation (2020), and is now an eight-figure business. You could argue that human involvement in the future of technology matters now more than ever. As generative AI takes hold and long-held promises about the potential of automation come to fruition, the people behind the scenes at startups and fashion brands experimenting with new tools are the ones shaping how we’ll interact with technology from here on out. These innovators are rethinking our relationships with brands and technology, challenging perspectives and taking spaces like gaming and the metaverse to new places.

Coach wants to introduce Gen Z consumers to its new idea of “expressive luxury”, centring around self-expression and individuality in place of accessibility. To do that, it’s experimenting with formats and forums that break new ground while still aligning with the broader look and feel of the American heritage brand. So fun, in fact, she’s spent her career bridging the worlds of fashion and gaming, one of the industry’s most promising playgrounds for new audiences. The brightest minds in tech have tried to convince consumers to wear smart glasses for more than a decade, but nothing has taken off.

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Of course, this will be possible with the help of OpenAI’s GPT-4, the most advanced AI chatbot of the company at the moment. Nikkei Asia reports that Bosworth highlights the importance of generative AI in creating pictures for users. Does this mean Zuckerberg has abandoned his grand vision for the Horizon Worlds metaverse? Don’t worry, he is definitely still trying to make the metaverse happen — now with the help of AI. Meta has big generative AI plans its advertising business, according to Meta CTO Andrew Bosworth.

Bosworth told Nikkei that large language models (LLMs) — like OpenAI’s GPT-4 and Google’s PaLM — will help with 3D model creation as you’ll just have to describe them. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. As for the business model, Jam & Tea will charge $15 to buy the game and offer extra game packs that players can purchase separately. It’ll launch on PCs initially, but the company aims to enable cross-platform functionality within the next few years. Jam & Tea’s debut game, Retail Mage, is a roleplaying game that allows players to take on the role of a wizard working as a salesperson at a magical furniture store.

Many companies wanted to emulate the success of OpenAI by creating their own chatbot version. Advertising is the main source of revenue for Meta, which is looking to bounce back after a bumpy 2022 caused by competition with TikTok and expensive projects (cough, cough Zuck’s metaverse). With this recent funding round, Cowboy is now valued at €40 million on a pre-money basis. LMSYS’ Chatbot Arena is perhaps the most popular AI benchmark today — and an industry obsession.

Traditionally, video game NPCs are directed by predetermined scripts, which can feel repetitive, unrealistic and boring. However, when generative AI is involved, players can engage in casual conversation and interact with NPCs how they want to (within reason). Jam & Tea Studios is the latest gaming startup implementing generative AI to transform the way players interact with non-playable characters (NPCs) in video games.

Then, she spent time at metaverse gaming platform Drest, bringing Gucci and Cartier into its world. Beyond training up tech talent, the CIO and CTO can play an important role in building generative AI skills among nontech talent as well. Besides understanding how to use generative AI tools for such basic tasks as email generation and task management, people across the business will need to become comfortable using an array of capabilities to improve performance and outputs.

• Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers.
• Silver believes that taste — not manual skills — will be the new hallmarks of artists, with their prompts being the artist’s fingerprint.
• However, it hasn’t stopped him from being an early adopter of practical, useful technologies behind the scenes, pulling in part from his experience at a news personalisation startup and from working at the Financial Times.
• This project created a compelling reason for consumers to desire and interact with digital product identities — no small feat — and paved the way for a future in which digital product passports add value and inspire loyalty.

In return, customers can earn points that go towards free products, and they can receive blockchain-based tokens that offer partial ownership of the company. These disparities underscore the need for technology leaders, working with the chief human resources officer (CHRO), to rethink their talent management strategy to build the workforce of the future. Providing this level of counsel requires tech leaders to work with the business to develop a FinAI capability to estimate the true costs and returns on generative AI initiatives.

CIOs and CTOs need to ensure that the platform team is staffed with people who have the right skills. The exact composition of the platform team will depend on the use cases being served across the enterprise. In some instances, such as creating a customer-facing chatbot, strong product management and user experience (UX) resources will be required.

Zaccariello’s work is unique in that it blends the brand’s wider marketing messages into new formats with bold curiosity. Nicky Yu Xiao is the brains behind the creation of Ayayi and the founding partner of tech company RM Group, established in September 2020. Xiao, whose background is in film and TV production, is also behind the hugely successful Robbi, an IP that has collaborated with world-renowned brands, including Porsche and Descente and has fronted a global campaign for fragrance house Creed. Tapping China’s wave of large language models and artificial intelligence-generated content (AIGC), RM Group has since moved into an AI-first strategy and launched an AIGC marketing assistant with the aim of reducing costs and increasing efficiency.

Kiki is a Web3-native beauty brand whose products play to a techie, youthful mindset without hammering home the NFT refrain. Its NFC-chipped press-on nails made waves at New York Fashion Week in February, appearing on the Dauphinette runway and igniting the imagination of creators eager for a way to share their Instagram accounts while waiting in line. Other popular products include a ‘Pretty Nail Graffiti’ (or PNG) peel-off nail polish pen and a temporary hair colour called ‘One Night Strand’, while voting for the ‘Skin Chat GPT Development Kit’ (or SDK) sticks remained in progress. In the first year since its 2023 founding, Kiki World attracted more than 100,000 “reward actions” (such as voting, minting and using products) in community-created experiences and products. The voting-first approach, which also reduces the number of unsold products, has attracted the attention of investors as well. This April, it announced $7 million in funding from industry heavyweights A16Z and The Estée Lauder Companies’s New Incubation Ventures, among others.